The Concrete Network has launched a new podcast for concrete construction contractors on the useful topic of marketing. A podcast, according to Wikipedia, is a blending of the words in Apples iPod and broadcasting. It is a method of publishing files to the Internet, allowing users to subscribe to a feed and receive new files automatically.

This podcast is a free audio feed interview of Jim Peterson, president of The Concrete Network, discussing Investing in Your Future/Establishing a Marketing Budget. Peterson suggests that the marketing decisions made upon starting your business can have a profound effect on the success of your business: I'm going to advertise when I get some money coming in, is often spoken by the new concrete business person. The problem with that is if you don't market and get your phones ringing, you may not ever have any money to get started on your marketing. You can listen to the full interview by clicking on one of the links below.

"Investing in your future" Multimedia

Listen to Podcast Now

Listen in Windows Media (download Windows Media Player)
Listen in Quicktime (download Quicktime Player)

Download the Podcast

You can download the podcast to your computer to listen at a later time. Save it your computer, or to a CD to listen to it in your truck or home. Click here to download.

View All of the Audio Podcasts